April 1st will mark the third birthday of Endurance Corner LLC. This week I’m going to outline the decisions that cost us the most money in our start up phase. These themes pop up in many areas of my life so, I hope, you can learn from our experience.
The original concept for starting EC was to help people. I'm not sure if I've ever told you but a personal goal is, over my lifetime, to reach one million people with a message about using personal athletics to change the direction of their life (one article at a time).
In wanting to help people, I need constant reminders that making things "easy" isn't a help! Most of the money that I have wasted so far (I'm sure that more mistakes are to come) is due to a misunderstanding of human nature.
